Students/Children

Disengaged

Engaged

Goals and Motivations

I don't think I understand technology nor do I see a reason to want to
If I'm participating at an event, It is only because this workshop/activity is better than regular class
I will drop whatever activity I'm doing and watch youtube/play io games, play flash games if unattended / unmentored
If I find the activity too difficult / I don't get help I will revert to games
In extreme cases ADHD or some sort of disorder

Goals and Motivations

I want to learn how to make/create things
I want to understand technology so that I can create my own stuff
If unattended I will explore the thing I'm working on and deviate by building things that differ from the assignment, often in an interesting way

High Level Success looks like…

Successfully demonstrate that tech can be cool, interesting, and is a career choice
Conversion to engaged students
Student becoming super cool tech-literate people and the backbone of kiwi industry when they grow up
Retaining learning post event (higher level? Hard to measure)

High Level Success looks like…

Helping student transition from learner to mentor for other students
Preparing student for industry pathway into tech sector

Actions we want them to take to accomplish the above

teachers/parents getting them to events
Continuing tech education post-event
Sharing events with peers
Tagging instagram posts/snapchat/hashtags
Sub to newsletter to find out about future events

Actions we want them to take to accomplish the above

Encourage teachers/parents into getting them to events
Attend tech workshops and events
Retain learning during events
Continuing tech education post-event
Sharing events with peers
Understand tech subjects well enough to teach others
Sub to newsletter
Become super cool tech-literate people and the backbone of kiwi industry when they grow up

Parents

Disengaged

Engaged w/disengaged student

Engaged parent w/engaged student

Goals and Motivations

I don’t understand much about technology
I don't see the value in taking my child to tech events
I see a tech event/workshop event as daycare / a place to dump the kids for a short while without giving much thought to the tech education

Goals and Motivations

I want my child to succeed at life
I want to change my child's perspective on technology so that it is seen as an important tool
I believe that tech education will give my child a better life
I don’t want to have to bribe my child to do more tech things as the learning will stop the moment the gifts stop

Goals and Motivations

I want help my child do more with their tech efforts
I want to sustain the momentum my child has built up learning about technology
I want my child to keep working on projects, attending competitions, and to become a STEM role model

High level success looks like…

Demonstrating the value that technology education brings to their child
Conversion to engaged parent

High level success looks like…

My child attaining a desire to learn tech skills
My child progressing from only doing things at workshops, to developing their own games/programs/projects on their own without any prompting or briefing
My child transitioning from disengaged with technology to engaged

High level success looks like…

Ensuring student is consistently learning new tech skills
Child transitioning from student to mentor

Actions we want them to take to accomplish the above

Motivate them to ask for help
Learning more about technology
Understanding that there are tech jobs and career paths in the industry
Taking their child to tech events and workshops
Ensuring they continue education post intervention

Actions we want them to take to accomplish the above

Sending child to events
Request support helping their child transition if needed
Sub to newsletter to learn about more omg opportunities
performing volunteering opportunities and continuing to contribute by being a mentor to other children
Using our learning resources pre/post event to continue tech education

Actions we want them to take

Ensure that the student keeps undertaking tech projects, either solo/in a team/with help from parent
Attend events
Encourage other students to take up the same challenges
Ensure that other students upskill

Teacher

Disengaged

Engaged

Goals and Motivations

Fearful of new digital technology curriculum (/ uneducated about it)
I want someone else to teach the digital tech stuff for me so I don’t have to learn it
I may have been engaged in the past but have been seriously burned by the pond /other initiatives - lots of effort went in only for it to get shut down
I get shown new education tools on a regular basis - I tend to forget about most of them after a month or so
I might be waiting to retire and cant be bothered picking up new skills
Help me do the least amount of administration possible

High level success looks like…

I feel comfortable teaching the new digital tech curriculum
My classroom experiencing increased grades and satisfaction in exchange for minimal effort
Converting the behaviors from disengaged > engaged

Actions we want them to take

Asking for volunteers on voluntarily
Requesting / Booking volunteers
Organizing events for students
Using vly resources as a teaching aid
Convincing students to apply for mentoring and other programs for young people

Goals and Motivations

I want my students to have the best learning experience possible
I want every activity my students do to be amazing
I want to be the best teacher at my school
I try every tool I get my hands on, but dump the tool if the experience is terrible (ie: pond)

High level success looks like…

My job becoming easier because…
- It becomes easier to find volunteers to come in and teach my kids topics I'm not an expert in
- Volunteers offering to help by taking some of the workload off me
- It becomes easier to find things to do
Having an easier time justifying my career progression by demonstrating Professional Teaching Standards, especially as a graduate or provisional teacher

Actions we want them to take

Helping students transition from disengaged > engaged > mentoring
Transition students to self-sustaining study / projects

Volunteer

Disengaged

Engaged

Goals and Motivations

Honestly, I don’t see volunteering as a good use of my time nor do I think I would enjoy it
As a corporate employee, I see my corporate volunteer programme as paid time off avoiding work
As a skilled professional I might have kids that take priority over volunteering
Most volunteering opportunities I currently see don’t allow me to fully use my skills

High level success looks like…

Transitioning mindset from disengaged > engaged
As a skilled tech worker, doing more volunteering with students
Identifying candidates that enjoy volunteering with students
Mentoring the next generation of students

Actions we want them to take

Volunteering at more events as a role model
For industry people, teaching more students and teachers using industry knowledge

Goals and Motivations

I want to help my community by using my skills
I may have trained for a specific skill but don’t get to use it in my day job - I see this as an outlet for it

High level success looks like…

Ensuring they don't revert to disengaged traits
Maintaining a flow of interesting things to do without being too overwhelming
For volunteers with families - keeping them engaged even when they have kids
For organizations that have repeating events - how to maintain continuity after they leave their workplace, or how to ensure a steady supply of volunteers

Actions we want them to take

Maintain sustainable levels of activity in the community - unsure of the exact number
Converting other skilled volunteers from disengaged > engaged

Voluntarily Product

V1

Analytics

Students/Children

Parents

Teacher

Volunteer

Related content